Branding & Design
I was approached to lead the core design and branding for Real Wellness, a health and wellness venture founded by global music icon Robbie Williams. The brief for this project was deeply personal. Robbie wanted a brand that was completely grounded in reality, focusing on the honest balance of physical and mental health. The ultimate goal was to create a platform that could genuinely help others navigate their own wellbeing journeys while launching a premium line of supportive products.
When a brand is built on real human vulnerability, the visual identity needs to reflect that honesty. It could not look like a sterile pharmaceutical company or a superficial luxury fad. I chose a warm, terracotta color palette and designed a custom logo featuring stacked balancing stones, paired with an organic, grounded serif typeface to instantly communicate stability, mindfulness, and a connection back to the physical earth.
I took this visual direction and expanded it into a comprehensive, full-scale brand ecosystem. My deliverables on this project spanned across multiple touchpoints to create a completely unified experience:
Brand Strategy: Defining the core brand guidelines, design language, and the approachable tone of voice for all future messaging.
Product and Print Design: Crafting premium business cards, product packaging concepts, and tactile merchandise, including custom t-shirt designs.
Digital Experience: Designing a seamless, clean website architecture that balances e-commerce functionality with an inviting space for health education.
This project is a great example of how strategic design can take a raw, meaningful mission and package it into a premium, market-ready brand identity that resonates on a deeply human level.
