Web Desing & Branding
Deltora Diamonds are an ethical diamond company based in Australia. Over a focused three month engagement, I was brought on to build their online presence from the ground up, designing and developing their main e-commerce website using WordPress.
Designing for a luxury, ethical brand requires a very specific visual balance. The website needed to feel premium, clean, and trustworthy, allowing the photography and the stories behind the diamonds to take center stage. I focused on creating a seamless user journey that guides customers effortlessly from education about ethical stones to the checkout screen.
To support the launch beyond the website, I also designed and produced a short animation system used across their social media campaigns to drive traffic to the new site. It was a fantastic project that let me pull out multiple tools from my creative kit, blending clean web development with engaging motion design to help a homegrown brand launch successfully.
It is a great example of how consistent design across both your website and your marketing can create a polished, high-end brand experience.
