Trakii is a post-purchase platform that turns standard delivery tracking pages into branded, revenue-generating marketing channels. I was tasked with the complete redesign of their mobile application, with the core objective of whitelabeling the product for a high-stakes enterprise pitch to Specsavers in the UK.Whitelabeling for a major retailer means building a highly flexible design system.

I re-architected the mobile interface so any massive brand could seamlessly drop in their own visual identity while keeping the user experience frictionless. I focused on maximizing Trakii’s core strengths, designing premium layouts for real-time tracking, self-serve marketing carousels, and fraud prevention safeguards.

It was a fantastic exercise in taking complex logistics and packaging them into a polished, pitch-winning mobile product.