This project was completed during my time at Billy Blue College of Design. The focus of the assessment was the end-to-end scoping, planning, design, and delivery of a continuous multi-platform user experience. The process required a strict adherence to Agile, iterative design, and project management methodologies. I used scenario and story-based analysis to build interactive features, developed a comprehensive promotional strategy, and extended my skills in advanced usability testing and validation.
The Problem: Streaming Fragmentation
LAZE was designed to address the major pain points of modern streaming. Today, users are overwhelmed by bouncing between separate apps. Our user research revealed distinct frustrations from both casual viewers and heavy habitual users. Key findings showed that audiences are tired of searching Google for cast information, struggling to find shows they saw advertised, and wasting time arguing with family members about what to watch.
The Solution: A Unified Entertainment Hub
LAZE stands out by consolidating the library of existing streaming platforms into one accessible application. The project allowed me to design a high-fidelity interface around a few highly innovative, user-centered features:
Profile Fusing: A feature allowing multiple users to temporarily combine their profiles so the algorithm suggests content everyone will actually enjoy.
Ad Scanning: Mobile QR code integration that scans printed or commercial advertisements to instantly pull up the show in-app.
Social Viewing: Built-in online viewing parties with integrated group chat functionality so users can watch together from anywhere.
In-App Ecosystem: Comprehensive cast and crew filmographies alongside professional critic reviews to keep users engaged without needing to open an external browser.
Live Parental Monitoring: A remote control system allowing parents to check their own phone to see exactly what the kids are watching in the other room.
This case study highlights my ability to take a massive amount of user data and translate it into a seamless, multi-platform product strategy that directly simplifies the user experience.
